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Connecting people to drive transformations. This is the summary that defines this brand. We want to challenge the digital products market to achieve a new level of results. Providing the best and unique experience with this brand was completely essential for us.
With inspiration from the vast cosmos, in the face of a transformation eclipse, we wanted to use the representation of the largest and brightest celestial object in the sky: the moon.
Audiovisual is a space for spectacular and memorable stories. Absolutely everything in audiovisual revolves around frames, and we used this to tell the story of this brand.
Using the concept of modern, simple, and abstract design, with screen size responsiveness over the years, we turned this brand into a portal of new opportunities.
We define the brand as an expression of longevity, hope, enthusiasm, passion, diversity, and the pursuit of a better quality of life. The focus is on people. Always.
We thought of this brand to have diversity and to welcome all kinds of people. Through the concept of origami tsuru, we developed a bird as a symbol of the brand’s ascent.
Oh no… We don’t want cliché Greek columns, scales symbols, and colors that match other brands. We had to find a way to innovate. And we did.
Rooted in the owner’s name, we found the insight of a leaf from a Brazilian tree as the brand’s symbol. We created the entire design system based on this to make the brand stand out.
In this digital era we live in today, the challenge was to provide a facelift to the old logo, to create a bond with the community, providing a universe of fun, excitement, and inspiration.
To make it more “hardcore,” we arrived at the representation of a beam of light through the “PH” constructed from a pixel square, a play button, and a circle like the movement of the “gaming world.”
The challenge was: we need to develop a memorable brand that conveys all the fun and extroversion that the brand carries with it to connect with the target audience.
With all the attributes defined, to convey a more energetic feeling, we used vibrant colors, made the brand responsive to be dynamic with a non-linear aspect.
Ultrapasse Marketing carries with it the responsibility of delivering high-quality results, causing a positive impact on people’s lives.
We created a humanized brand, reconciling all its attributes that direct everything with a clean design. And nothing better than a trophy to represent all these feelings.
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